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Brand Made Stories: Print Isn’t Dead. Print Is Alive. Big Time.

Hi all, Hope you’ve been well. Welcome to Brand Made Stories (formerly known as Friday Thing/k) – a brand storytelling canvas where I’d like to share with you smart, creative, inspiring, engaging,...

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Brand Made Stories: When Complexity Becomes a Simple, Great Story

Hi all, Hope you’ve been well. Welcome to Brand Made Stories (formerly known as Friday Thing/k) – a brand storytelling canvas where I’d like to share smart, creative, inspiring, engaging, cool, and...

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Brand Made Stories: Let’s Chat (Bot)

Hi all, Hope you’ve been well. Welcome to Brand Made Stories (formerly known as Friday Thing/k) – a brand storytelling canvas where I’d like to share smart, creative, inspiring, engaging, cool, and...

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Brand Made Stories: Bose Gets Branded Content Right

  A typical day at our Sydney office involves a bunch of people shouting out each other’s names. Why? Because all are wearing Bose noise cancelling headphones. They really work. I should know. (I’m...

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How Bentley Uses Storytelling to Engage Audiences

Look at this picture. What do you see? The Golden Gate Bridge, that’s correct. But what else do you see? (I promise, It is not a 3D thing.) Look closer. Even closer. Anything?…  For Bentley, it is...

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The Evolution of the Traditional Beer Narrative: 5 Videos Analyzed

Beer ads. You know how they go. The protagonists are generally men. The narration is usually about masculinity. The setting is often the pub, where they laugh, sign, and chant. Sports are frequently...

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The Future of Brand Storytelling is Kenzo World and Volvo S90

So, for this week’s post, I had initially planned to write something else. I even had my research and notes ready. But then, with the assistance of few Facebook and LinkedIn friends, I came across two...

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The Art of a Good Headline and RXM Creative’s “Clickbait for Good”

David Ogilvy, “the father of modern advertising,” said many smart things over his long career. I think that they all are still relevant in this time and age. In particular, Ogilvy knew the power of...

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When Less is More: The Latest from the New York Times and Honda

The world’s shortest New York Times story inspired me to write this post. So it will be my shortest post ever. This new 18-second video from Honda Canada is a “sequel” to Honda’s “Cog” from 2003, one...

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The Story of One Iconic Coca Cola Billboard

The world’s first billboard was born somewhere around 4000 B.C. It was the earliest known wall painting in a cave. Several millennium later (the year is 1825) and the billboard as we know made a debut...

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From Cavemen to Mad Men: The Journey of Storytelling

It’s a well-known mantra for anyone in the world of marketing:  as attention spans decline, viewership will also inevitably fall. Proponents of snackable content also claim that shorter content means...

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Brand Made Stories: Imagination Inspiration from LEGO and Kellogg’s

Hi all, Hope you’ve been well. Welcome to Brand Made Stories (formerly known as Friday Thing/k) – a brand storytelling canvas where I’d like to share with you smart, creative, inspiring, engaging,...

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Clik here to view.

Brand Made Stories: Print Isn’t Dead. Print Is Alive. Big Time.

Hi all, Hope you’ve been well. Welcome to Brand Made Stories (formerly known as Friday Thing/k) – a brand storytelling canvas where I’d like to share with you smart, creative, inspiring, engaging,...

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